New Research From Carbonite Shows Majority of Small Businesses Are Not Prepared for a Data Disaster
Data is the Most Valuable Asset
The Carbonite study, which surveyed 130 small business owners in
"With the recent hurricanes, tornados, fires and even earthquakes that have so significantly impacted people across the nation, disaster preparedness is top of mind. Based on our recent study, small businesses recognize the value of protecting their business data and assets--but most are not adequately prepared for a data disaster," said
Barriers to Preparedness
While small business owners understand the direct link between protecting their data and keeping their business running, the study revealed several reasons why the majority of small businesses have nonetheless neglected to develop a disaster preparedness plan. Most notably:
- "Out of sight, out of mind" — The top reason businesses have not created a disaster preparedness plan is they simply "haven't thought about it" (59 percent);
- "It won't happen to me" — Only 13 percent think a data disaster could happen and 54 percent believed any occurring data disaster was unlikely to impact their business;
- "My business can withstand disaster" — Only 69 percent believe they will lose money if their business could not function for even just one day;
- "It costs too much to have a preparedness plan" — 20 percent said cost factors into their lack of planning, noting they either do not have money or that costs of planning for a data disaster are unpredictable.
"The fact that
Technology solutions like Carbonite online backup are reliable, affordable options that small businesses should ensure are a part of their data disaster preparedness plans and can be a predictable, sustainable part of their budget. Carbonite Business backs up an unlimited number of computers for a predictable, flat fee of
In recognition of September as National Preparedness month, Carbonite is demonstrating its commitment to support SMBs in their disaster preparation efforts with a special promotion. Current Carbonite Business customers who refer other companies to Carbonite Business will earn one free month added to their account for every business that starts a Carbonite Business trial from their referral — up to a total of 24 earned bonus months. New customers referred through the program will also receive one free month added to their subscription.
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